We spoke with Vocalpoint members in Indianapolis about their hair care products and here are some of the things we learned:
- Many of you can't get your hairstyle to hold past the morning
- Most of the time you use different brands of shampoo and conditioner than you do for your styling products
- You want a product that does what it says it does and one where you can visibly see the results
Thank you so much for taking the time to share your opinions with us!
Step 1: Focus Groups
Step 2: Surveys
Step 3: Program Results
The idea you liked most for Kellogg's Frosted Mini-Wheats® was when you were able to compare how much protein and fiber it had versus other foods. Some interesting things we heard from you:
- "That the cereal is so nutritious, and I wouldn't have to cook anything."
- "As much fiber as whole grain toast - but would taste better."
- "It's comparable, but cheaper than a big cooked breakfast."
- "That you get as much value from a cold breakfast as a hot one."
For the Gillette Venus Embrace® program, 300,000 Vocalpoint women received information about the new razor, along with a free sample. We had thousands of you come online to tell us what you thought of the razor, and here is what you said:
- "It Leaves my legs so unbelievable soft and smooth. The razor glides over
the skin like a skater on ice and leaves behind no traces of the stubbles."
- 93% said Embrace was better than your usual razor
- Overall you gave it a smoothness rating of 4.5 out of 5
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