We talked with Vocalpoint moms from Cincinnati about their favorite charities and learned some cool things:
- You want to get involved at events that help charities - whether it be cooking or running a 5k.
- Its important that you know who is being helped by your donation, and you want to put a face with the cause.
- In many cases you were surprised by all the things charities do.
Thank you so much for your time ladies!
Step 1: Focus Groups
Step 2: Surveys
Step 3: Program Results
The idea you liked most for Kellogg's Frosted Mini-Wheats® was when you were able to compare how much protein and fiber it had versus other foods. Some interesting things we heard from you:
- "That the cereal is so nutritious, and I wouldn't have to cook anything."
- "As much fiber as whole grain toast - but would taste better."
- "It's comparable, but cheaper than a big cooked breakfast."
- "That you get as much value from a cold breakfast as a hot one."
For the Gillette Venus Embrace® program, 300,000 Vocalpoint women received information about the new razor, along with a free sample. We had thousands of you come online to tell us what you thought of the razor, and here is what you said:
- "It Leaves my legs so unbelievable soft and smooth. The razor glides over
the skin like a skater on ice and leaves behind no traces of the stubbles."
- 93% said Embrace was better than your usual razor
- Overall you gave it a smoothness rating of 4.5 out of 5
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